Published by Prashant John
Officially I am founder-director at 'kwench. Unofficially I am a dabbler-at-large doing a little-bit-of-this and a little-bit-of-that and spend a lot of time on things that pique my curiosity. I am fascinated by all things involving building innovative and sustainable brands, data-analytics, and data-visualization. I like to ponder, space-out, take long walks and write (not necessarily in that order), often resulting in blog posts, long emails, web content, and the off hand book. Current interest areas revolve around the juxtaposition of psychology and analytics, specifically studies on inter-group dynamics and mining human behavior. View all posts by Prashant John
