Tribes_BookCover_Ah! Seth Godin. That guy who writes about things like Purple Cows. (Think screeching brakes on the road when you do a double take).

So here we are with the book of the week – Tribes!

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea.


This is not a “how-to” book on leadership. Let me repeat that – this is not a “how-to” book. But then Seth doesn’t write how-to’s with pyramids and circles and lists. His style is to make short statements that force you to think and this book is no exception.

The book talks about tribes (groups of people who come together around an idea or something they are passionate about) and the need for a leader – someone who can ignite that spark and keep people motivated. If this is starting to sound a lot like Social Networks, Employee Engagement, Enterprise Collaboration, ERGs then that’s because those concepts are not very different.

So if you are looking for a quick read (albeit a bit repetitive) and a solid dose of motivation to get off the chair and start something you are passionate about – this book is for you. If you are looking for a workbook with plans on how to create excitement and spread ideas, you want to give it a skip. There are books that claim to do those things, this one doesn’t (claim or do it too).

Here’s Seth himself talking at TED about ‘The tribes we lead’.


Related posts:

Social Intranets: Your key to a “Knowledge-Creating Company”

Rise of ERGs as an Employee Engagement Initiative.


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