9 Aspects of Effective Employee Recognition

Employee Recognition is essential. Everybody gets that part. What goes into making recognition effective, however, is mostly guesswork. And that is not all bad – because there is no template for doing recognition right. What works for a young e-commerce start-up with 20 somethings hacking away day and night might not make sense for an SMB in the technology space and definitely won’t make sense for a large manufacturing conglomerate.

So yes, recognition is unique to the company, its work culture, its dynamics, and its value systems. But having said that, there are a few core aspects that one might consider while designing the Rewards and Recognition program, which would go a long way in making recognition more effective and help in building a culture of recognition at the workplace.

#1: Aligned with Values:

Recognition that is tied to actions or outcomes that align with organizational values has a far higher impact that one given in general. To know the difference, contrast the impact of a broadcast message saying “Shout out to the entire team that made our Annual Picnic happen” with “Hey Alice! Great work on solving that knotty bug with the customer form. Our largest customer just loved the blazing speed at which you fixed it.”

When employees know how their actions are impacting the overall organizational goals and when the recognition reinforces the alignment with value systems it helps drive desirable behavior.

#2: Instant and Relevant:

In today’s hyper-networked world where news, rumors, and memes spread like wildfire, it seems ridiculous that one would have to wait for a monthly town hall (if not a longer duration) to receive recognition for an achievement.

Recognition is more impactful when it is given soon after the action or achievement of the team member you wish to praise.

#3 Frequent:

The frequency of recognition, especially when married with point #1, has a big impact on shaping behavior in the workplace. This is one of the most crucial aspects to be considered when designing Rewards and Recognition programs. In most organizations, there is an established program around events – Annual Days, Founding Day, Monthly Town-halls when great work is recognized. And then there are the rewards around specific events like “Safety Week”, “Health Awareness Week” and so on.

Establishing a culture of recognition entails going beyond the limited opportunities offered by “events” to incorporating recognition as a part of daily work practices. When people managers (and peers) are empowered and encouraged to recognize good work, the concept of recognition gets instilled in the organizational culture.

#4 Managed Formality:

A lot of the awards that are currently included in organizational rewards and recognition program don’t focus on building connections. Employee of the Month/Quarter/Year has to be an award that does the most to divide rather than unite the employees. On some criterion (mostly subjective), people managers choose one person out a team and declare her to be the best among the lot. Not a lot going for engagement there!

Consider other formal awards like Long Service Awards celebrate just people for “being there” rather than performance. In the new world of work that doesn’t offer job security and requires constant reinvention, this is the equivalent of using a cuckoo-clock to tell you the time. Looks good, but not very practical.

On the other hand, personal one-one recognition helps to establish a connection between the giver and the receiver. When others can participate in the conversation (it’s all social these days) it adds to impact.

#5 Recognition Setting and Context:

Now that I have gone on and on about how “social” everything is these days, let me flip that idea on its head. Here is the truth: Not everyone likes the attention. The reason you are recognizing someone in the team is to make her feel special, and yet you can’t be bothered to consider her personality. Hmm…

So don’t go social blindly. Choose between a quiet note of appreciation left on the keyboard versus an announcement on your favorite social platform, depending on the personality of the recipient. But yes, one thing is common to all types – they like recognition to be personal, not boiler-plate.

#6 Significance of who is recognizing:

In organizations getting an appreciation from senior management is often seen as an achievement in itself – especially in the more staid, formal setups.

But here is the thing – you can’t fool the recipient. If the recognition is of a public nature, and broad-strokes, big-picture “you saved the company by fixing that big issue” type recognition then the higher up the ladder it comes from more the engagement. But if it is something that delves into the nuances of say assembly level code fix that changes the way the graphics accelerator chip renders 3D images a recognition by the reclusive senior architect might resonate far higher than one from the President of Sales. In fact, when it comes to personal recognition it seems Peer Recognition rates over Supervisor/Management recognition.


#7 Sincerity:

“Annie, Great job on that account”, “Richa, Great job on account Y”, “Vikram, Great job with our oldest account”, “Gita…” you get the picture. There are people managers of every hue. At one extreme are the ones who don’t see any value in recognizing, and at the other are the ones who jump in with boilerplate “Great Job” to all and sundry (or worse – are biased towards a certain set of team members).

The value of the recognition you give is correlated to the sincerity with which you give it (and it is very difficult to fake this). Scaling back on recognition is better than handing them out like candy.

#8 Value to the Recipient:

Coming back to the point of really knowing the person you are recognizing. Each team member is unique and so too is their perspective on the value of the recognition. Some value tangible things like trophies and medals over a citation whereas the others might be exactly the opposite. Some might want bragging rights in the office (e.g. a ceremonial cap/lanyard) which lets everyone identify them as a recipient of something special, while others might want a dinner voucher to take their spouse out for a great meal. If the recognition is to resonate, the format in which it is delivered must be thought through as well. Broad strokes approach rewards/recognition can’t drive engagement beyond the bare minimum in the long-term

#9 Peer Validation:

Appreciation and recognition by the superiors have always been valued, but as organizations become flatter, more competitive and roles become more amorphous and complex – peer validation of recognition has taken on a whole new level of importance.

The Last Word:

Your supervisor might feel that you have done a great job, but your peers really know how you did it! And when they show support for the recognition it is a true validation of the achievement. Technology today (did I mention ‘social’) lets everyone ‘participate in the discussion’ around individual recognition. Mass Mails followed by “Reply-all” spams have been replaced with social feed and likes/comments.


Applying Design Thinking to Employee Engagement


Design thinking is now taking center stage in improving Employee Engagement and Experience at the workplace. Marketers have long obsessed about the Customer Experience (CX) journey.  HR teams at leading companies are now adopting the same principles to better manage and improve the “Employee Experience”.

Continue reading “Applying Design Thinking to Employee Engagement”

The Power of Story Telling: Get Employees Excited about your Company’s vision


Having a meaningful vision to work towards, is a strong source of motivation for employees. Companies can use the psychological underpinnings of story-telling to better communicate and reinforce the organizational vision.

Most workers, many of whom are millennials, approach a role and a company with a highly defined set of expectations. They want their work to have meaning and purpose. Gallup, SOAW 2017 Report.

Continue reading “The Power of Story Telling: Get Employees Excited about your Company’s vision”

When people Quit: Intelligent timely interventions can reduce employee attrition

A lot has been written about why employees quit; with people managers taking a brunt of the blame. But precious little has been discussed about the “when” and unsurprisingly managers can’t do much about most of those timings – or can they?

Continue reading “When people Quit: Intelligent timely interventions can reduce employee attrition”

Architecting Strategic Rewards and Recognition to reinforce Organizational Goals


There’s so many different worlds /
So many different suns /
And we have just one world /
But we live in different ones (Brothers in Arms, Dire Straits)

One of the biggest challenges faced by HR professionals is to design Rewards and Recognition programs that help align individual goals with that of the organization. A well designed program helps to align individual tasks and achievements with the overall business strategy of the organization and also reinforces organizational values in everyday activities. Companies can thus gain competitive advantage in the market place if their Rewards and Recognition programs are architected correctly through a complete understanding of business goals, organization structure, organizational culture and tailored to meet individual psychology. Continue reading “Architecting Strategic Rewards and Recognition to reinforce Organizational Goals”

FLIPping VUCA through Strategic Employee Recognition


Livin’ on the edge / You can’t stop yourself from fallin’/ Tell me what you think about your situation/ Complication, aggravation is getting to you

If chicken little tells you that the sky is fallin’/ Even if it wasn’t would you still come crawlin’ back again/ I bet you would my friend  

(Living on the Edge, Aerosmith)

It has become nearly impossible to access a news site off late without coming across a report or opinion piece on how layoffs are imminent in the Indian IT/ITeS sector. Experts, who understand this sector much better than I do, seem to attribute the negative sentiment among companies in the sector to rising protectionist sentiments in traditional markets, impending rise of AI and ML and subsequent loss of jobs to automation. Some even feel that the entire sector was ‘lazy’ and that the loss of jobs was a foregone conclusion. And all those share buy-back offers by IT majors? Now that simply has to be the ultimate proof that things aren’t going well at all!

If all this fearmongering makes you want to scream out loud, join the line. As Aerosmith put it so well – it feels a bit like ‘Living on the Edge’! Continue reading “FLIPping VUCA through Strategic Employee Recognition”

n:gage: Jazz up Women’s Day wishes!










We know women work magic all the time – and here is a chance to really jazz up your wishes for tomorrow on Women’s Day.

5 cool badges to use in your emails, IM or set as your DP (let the world know what you are!).

For those who just can’t get the words out right, we got you covered. Select one of the eCards and you are all set!

To download the content head click here or copy the link into your browser (http://get.kwench.in/ngage_womensday2017_/)

Happy Women’s Day from all of us at Kwench! 


n:gage Leader Speak Series #2: Interview with Kavitha Balasubramanian, Director – Human Resources, GreenPoint Global


In the second issue of the Leader Speak series, we publish an interview with Kavitha Balasubramanian, Director – Human Resources, GreenPoint Global. Kavitha too responds to questions on the importance of recognition in engaging the modern workforce and the challenges she sees in implementing a successful engagement strategy.



An excerpt:

Many companies set ad-hoc goals for recognition and often fail to achieve them I believe that the goals must be articulated well enough for them to be achieved.

First and foremost, an overall philosophy that needs to be defined and have the buy in of all stakeholders. This needs to be followed up with a well thought out strategy, process, goals and tasks to achieve those goals.


To read the complete interview please go here or copy the URL (https://joom.ag/hNlW) into your browser.

In case you have difficulty in accessing our digital magazine, you can download a PDF version here

To make sure you don’t miss any of the insights we bring you under n:gage, please do sign up for the series updates here and spread the word among colleagues who you think would be interested in learning from top leaders of India Inc.

3 tips to ‘power-up’ timely recognition at the workplace.


Employee recognition is an extremely effective way to empower your best workers. Whether you recognize an employee with a raise or just a quick email, it’s important to let employees know when they’re doing well. However, recognition alone isn’t enough. Continue reading “3 tips to ‘power-up’ timely recognition at the workplace.”

4 smart ways to engage with Millennials in India


The psyche, work ethic and life choices of millennials are dissected and discussed continually by everyone from opinion columnists to psychologists to economists.

The millennial generation, whose members, born from 1980 to 2000, grew up during an unparalleled digital revolution, has a unique position in history, coming of age simultaneously with the rise of the internet, social media and all the other huge technological and communication advances we’ve seen in the past few decades.

These advances brought with them globalization, drawing the world in closer contact, and opening up new lifestyle and employment possibilities unimaginable just years before.

Because millennials grew up in an age of such progress and possibility, there is a lot of talk about how to engage them in the workforce.

By 2020, millennials are projected to make up 50 percent of the global workforce, and a whopping 75 percent by 2025.

In India for example, a country of over one billion, nearly 65 percent of the population will be of working age by 2026. This striking number of individuals will not only drive India’s progress, but also supply human capital around the world.

Companies around the globe are aiming to provide the kind of work environments that attract and motivate millennials.

Of course, not all millennials can be painted with the same brush; culture plays a huge role in motivational factors and personality.

In that case, what are some key motivators for Indian millennials?

Titles and avenues for progression

Millennials in India are ambitious and conscious of titles. Providing an organizational structure with designated roles and the opportunity for upward movement is key.

Mentor programs

Mentors make millennials feel valued and looked after by an organization. Effective mentor programs show fresh employees there is a path to promotion, and give them guidance for continued success along the way.

Skill development

Millennials have grown up in a society that is constantly reminding them of the need to stay relevant. Many do not want to stay in one role, or even one place, for too long. Offering training programs and skill development courses which allow them to multi-task and fulfill a variety of roles over time will keep them engaged.

Feedback and recognition

Communication with management is vital for millennials. They want to feel challenged and recognized, in order to feel they are an integral part of the organization, and that they are making a positive difference within the company. Give constructive criticism when improvement is needed, but make sure to equally dole out praise for a job well done.

Millennials, with all their quirks, are here to stay in a big way.

Therefore, it’s imperative to harness their collective power, understand what makes them tick, and motivate them for maximum productivity, on their terms.

Here is Sanjay Behl, CEO Raymond with his thoughts in the BusinessWorld Kwench HR Masterclass on how to engage the Millennials.

Do leave your thoughts and comments in the section below. I would love to hear your opinions on the topic.

Related Posts:

Engaging Gen-Y: The ‘Millennial’ Challenge (Part 1 – the Hero Generation)

Engaging Gen-Y: The ‘Millennial’ Challenge (Part 2 – The chasm)

Engaging Gen-Y: The ‘Millennial’ Challenge (Part 3 – The strategies)